“Tactics without strategy is the noise before defeat.”
Sun Tsu, Ancient Chinese Military Strategist
But see it you must. Doing so requires taking a step back from your day-to-day operations. Or, perhaps more realistically, finding someone else who can do it on your behalf. More often than not engaging a third party can actually drive superior marketing outcomes, as it ensures greater impartiality, less emotional attachment and a far wider experience base drawn from many different businesses, brands and industries over many years.
Specialist skills to drive your business forward.
So what are your alternatives?
Of course, if you don’t require constant marketing and strategy support the best option may well be to outsource your needs to a marketing and strategy partner as and when required during the year. The advantages of this approach are three-fold. Firstly, you only pay for what you actually need, when you need it. Secondly an external strategy partner could provide you with access to a breadth of marketing professionals and their collective experiences, rather than just one individual. Finally, working with a nimble strategy partner can also provide access to the backend support you need to turn your strategy outcomes into a reality without the need to engage additional suppliers, partners or large (and, yes, often expensive) advertising/marketing agencies.
In short, it’s a simpler and smarter way to execute the marketing strategies and programs you need to flourish as a business. If you're keen to discuss your marketing and strategy needs, we'd be happy to learn more about your business over a coffee by emailing us here.