image source: nearsay.com
Intuition will always have its place. But whether you’re starting a business from scratch or you’ve been in business many years, market research should be viewed as an essential element of your business plan. Otherwise you’re being guided, ultimately, by little more than assumptions.
As part of the work The Marketing Clan has been doing for Australian Underwater Products this year, we were asked to provide the marketing support to launch the new range of Hollis LX Regulators.
Hollis is a premium scuba diving brand that consists of high-end equipment for use in technical diving such as mixed gas, deep, expedition or cave diving.