Whether front of house, a delivery driver doing the rounds, accounts balancing the books or a rep on the road, all employees are internal stakeholders for any business and can influence how customers relate to your organisation.
Sometimes the link may be more obvious than others. But in one way or another all of your staff have a role to play in the success of your business. Like the proverbial links in a chain, they can all make a difference between a returning customer or one you never see again, so it stands to reason that nurturing your internal relationships is key. Yet experience shows it isn't always an area than garners much attention.