It is with great pleasure that we have officially been appointed as marketing agency for Australian Underwater Products. AUP is the only Australian family run and owned manufacturer, wholesaler and distributor of some of the world’s most innovative scuba diving and watersports equipment for recreational, professional or commercial use.
‘What budget should we set aside?’ is an all too familiar question when it comes to planning marketing campaigns.
The simple answer is that not all businesses calculate a budget the same way;
it depends on the industry, product, business model and even life-stage of the company.
To make things a little easier, there are a few ways in which you can assign a budget for your marketing communications, but remember that it should not only include the marketing costs, but also the hard variable costs of any given activity that contribute to the overall program.
For some SMEs, it's challenging to assign the time and resources to carefully plan and execute a marketing strategy especially with a limited budget.
What’s more, some businesses struggle with measuring return on investment from their marketing efforts. Whether you manage it all internally or get external support, you may need to ask the following questions:
|The Marketing Clan|